Investor ProfilePension, University and Cash&Equity
Population aged 15+:178,448
 ActualNational Average
Percentage Class ABC1:60%44%
Per 1000 population1311310
Yield Range:5.3% - 8.3%
Price Ranges  Low £Hi       £Low £pwHi £pwLowHi
Valuations above the national average by:42%
 ActualNational Average
Capital growth last 12 months:17%18%
 Capital growth last 4 years:93%74%
Large employers in the area:BG(HQ), Compaq, Energis, Foster Wheeler, Scottish Courage Brewing, Gillette, ICL, JD Edwards, Microsoft (HQ), Oracle (HQ), Prudential Assurance, Racal (HQ), Seagate Software (HQ), Thames Water, Thorn UK, Yellow Pages
Demand For Letting:Excellent
Average void period:1 week

(out of 10)

Capital Growth

(out of 5)


(out of 5)

Out of 10:853
 Summary:The UK’s future version of Silicon Valley


Reading, at the centre of the Thames Valley, is a fast growing city.  It is one of the fastest growing in the UK for retail, businesses, transportation and leisure – and there is no evidence of a slow down.  The recent dramatic expansion of Reading’s shopping facilities by the creation of The Oracle Shopping & Leisure Destination has led to Reading being the 13th top shopping centre in the UK.  It is predicted they will go top 10 by 2004 with over 100 retailers queuing to get through the door!

Reading intends to go international and it has already attracted several major international hi-tech companies, including Microsoft, Compaq and Worldcom.   Also due to Reading’s large catchment area (around 1.7m people) and great transportation links it has successfully attracted the national headquarters for a number of financial and commercial organizations.

Under expansion is a major business park, Green Park, which will make this park one of the largest in the UK providing 2.25m sq ft of office space.

Reading’s workforce is predominately business services or finance thus attracting a higher earning individual with 35% of the workforce holding down a managerial or professional job.  The University of Reading also produces a highly skilled workforce who usually stay on and live in the area due to the excellent facilities the city provides.

Unemployment is extremely low, at around 1.7%, the population is growing and so is the local GDP – so all the key statistics point in the right direction!

Mainline railway station:30 minutes to London Paddington

Road Access:

Main access A4, A33, A329(M) & M4

41 miles west of London

4 miles from M4

Local NewspaperReading Evening Post 0118 9183000
Estate Agents:NameAddressTelWeb
 Warmingham & Co4 & 5 High Street




01491 874144 
Patrick Williams303-305 Oxford Road



RG30 1AU

0118 957
 Letting Agents:NameAddressTelWeb
 Parkers Lower Earley34 Maiden Lane Centre, Kilnsea Drive Lower Earley
Reading Berkshire
0118 935
Kings Property Management46, Prospect St Caversham
Reading Berkshire
0118 946
Jon Hallett Ltd2, Kings Walk
Reading Berkshire
0118 959
Romans23, Market Place
Wokingham Berkshire
RG40 1AP
0118 953
Countrywide Residential Lettings147, Friar St
Reading Berkshire
0118 950